Fennofolk - a new category for fashion and design

The world knows Alvar Aalto, Eero Saarinen, Tapio Wirkkala and many other legendary names of Finnish design. The new design generation in Finland is not quite the same as these historical names.

The names behind today’s contemporary Finnish design, have breaken the harmony of colors and traditional forms with new experimental elements. The harmony in Fennofolk style means breaking the expected steady rhythm. Opposite elements are presented at the same time and they result the rough, edgy and genuine look of Fennofolk.

Fennofolk combines folkloristic elements from traditions as well as from every day life.

Fennofolk style can be found in all areas of new finnish design. In furniture, glass, wood, clothing and interior design as well as in music and art.

Ivana Helsinki is one of the leading creators of Fennofolk.

Watch out for this new style category and the rising international stars from Finland.

Comments

[Robert Hammar]

Cool, thanks for the post. I will have a shooting in the theme Fennofolk next week, read more about it on my blog.

All my best!
Robert Hammar