It's been over a year since I covered Ivana Helsinki and Paola Suhonen. Since Ivana Helsinki is actually one of the most popular incoming searches for this site, so I decided to visit them again.
Pretty much everything I wrote last year still works, but Ivana Helsinki has expanded and brought out new collections for 2006. The designer Paola Suhonen still trusts on the power of print, but there are also other types of items. Paola Suhonen has recently designed also to other brands than her own, but it seems she still has time for Ivana Helsinki as well.
The current 2006 collection brings out "Tiira" print all over the collection. You can see people wearing Tiira all over Finland already, but I've personally recognized it also in other major European cities I've visited this year. To see several examples of Tiira collection on people, check their website at www.ivanahelsinki.com .
"Loghouse Lover" is another new collection. It's very hard for me to describe it. It's Paola Suhonen all right, but it's different. I personally like the collection, especially the tone of brown.
"Hemma" is a very interesting expansion. It covers purses, trays, CD covers, binders, napkins, pillows etc, featuring Ivana graphics. Something to offer an alternative to the very old Marimekko "Unikko" graphics by Maija Isola.
Ivana Helsinki is not all about women. They do have a small collection of men's clothing as well. Looks very promising, surely something to check out as well.
The new renovated Ivana Helsinki main store in Helsinki has the widest range of the current selection. From them you can also request items in their central warehouse and from the earlier collections. IvanaHelsinki does not keep producing all of the earlier collections, so they may not be available at all.
Ivana Helsinki main store is located in Uudenmaankatu 15 in Helsinki, a walking distance from the Esplanad park.